Lead scoring glossary

Below is a comprehensive list of engagements under your Lead Scoring feature that you can use to score your leads:

Contact Data:

• Field value: User default or list field value.
• First Engagement Date: The first time a user interacted with any of your marketing initiatives, either a website visit, email campaign open or social media clicks.
• Last Engagement Date: The last time a user interacted with any of your marketing initiatives, either a website visit, email campaign open or social media clicks.
• First Signup Date: The first time a subscriber signed up to your platform.
• List Signup Date: The first time a subscriber signed up to your email list.
• Lead Status: Target leads who match certain lead status you created within the system.
• Lead Score: Target users based on their score.
• Tag Name: The tag you had added to your contacts.
• Joined List: User joins a particular contact list.

Website Engagement:

• Destination URL: User visits a particular page on your website.
• Duration on Site: User spends a certain amount of time on your website.
• Number of pages visited: User visits a certain number of pages on your website.
• Link Clicked: User clicks on a certain link on your website.
• Video Watched: User watches a certain Youtube or Vimeo video on your website.
• Form Submitted: User submits a form on your website – Must obtain the form id.
• Goal Triggered: User reaches a particular Conversion Goal.
• Popup Triggered: User triggers a popup.

Landing Page Engagement:

• Page Visit: User visits a certain Landing Page.
• Link Clicked: User clicks on a certain link on your Landing Page.

Email Engagement:

• Email Opened: User opens any or a particular email marketing campaign sent from the platform.
• Field Values: The value of a particular field within an email list matches certain criteria.
• Link Clicked: User clicks on any or specific link inside an email campaign.
• Joined List: User joins a particular contact list.
• Unsubscribed: User unsubscribes from a list – Could be a negative value.
• Hard Bounce: A Hard Bounce registered for a particular user – Ex: Email does not exist – Could be a negative value. 
• Soft Bounce: A Soft Bounce registered for a user – Ex: Email Inbox Temporarily Full – Could be a negative value.
• Spam Complained: If a contact marks your Emails as Spam.

SMS Engagement:

• Link Clicked: User clicks on a link from an SMS you have sent.

Browser Push Engagement:

• Browser Push Subscribed: When a user becomes a subscriber by accepting to receive Browser Push notifications.
• Browser Push Blocked: When a user ignores receiving Browser Push notifications.
• Link Clicked: User clicks on a link from a Browser Push.

Automation:

• Automation Triggered: User is at a particular stage of an automation.

Webinars:

• Attendance: The contact attended a specific webinar.
• Attendance Time: The contact attended of a specific webinar for a specific time.

General Filters:

• By Device: User’s visited your site on a PC, Mobile or a Tablet.
• By Device OS: User’s visited your site from Android, Windows, iPhone, MacOS.
• By Location: User’s country and state match your defined criteria.
• By UTM Source:  User’s campaign source matches your defined criteria.
• By UTM Campaign: User’s campaign matches your defined criteria.
• By UTM Term: User’s campaign term matches your defined criteria.
• By UTM Medium: User’s medium matches your defined criteria.
• By UTM Content: User’s content matches your defined criteria.
• By Track Social Referral: User’s track social referral matches your defined criteria.